The assumption
Know your audience before you share
“We’re competing with sleep, on the margin” — I’m sure it was a Netflix slogan during, or just prior to, Covid.
Since then, there’s an armchair critic on every corner, ready to point you to a new series or a debuting movie. Whether you want it or not. “Hard to face all those nights
and suffer thru the fools advice.”
Sharing an idea, a book, or a tool to help someone with their daily work is a genuinely nice thing to do. It shows you understand their position and goals—there’s more care and thought in the action.
This is why a well-placed recommendation lands better than an assumption.
Know your audience before you share. A compliment costs nothing. An unwanted Netflix series recommendation at 10pm on a Sunday? That’s just noise.
Don’t assume a friend shares your viewing habits. Or your taste. Or your timeline.
Nick
